Law Firm Marketing Blog


Can Google Overthrow Avvo, FindLaw, and Other Lawyer Referral Websites?

Can Google Overthrow Avvo, FindLaw, And Other Lawyer Referral Websites?

When Google was founded in 1998 in the garage of two Stanford Ph.D students, the now-multinational internet company focused solely on search engine optimization. Though a slew of new products and offerings have been introduced in recent years, most of Google’s success has been based on its superior ability to connect users with relevant webpages using a special search and ranking algorithm.

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Just think of the possibilities—and perils, at least for companies that find themselves on the receiving end of a customer with a complaint or two. The problem? It’s the latest domain name to roll out as part of the grand expansion of the Internet: .sucks. It’s no April Fools’ Day joke, and for many companies, the domain truly sucks.

Brand owners and their lawyers have long complained that the expansion of generic top-level domain names (gTLDs), managed by the Internet Corporation for Assigned Names and Numbers (ICANN), has produced huge headaches, created more work and added to their budget woes. But the .sucks domain takes the frustration to a whole new level.

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Everything You Need to Know about Google Expanded Text Ads for Your Law Firm

Everything You Need To Know About Google Expanded Text Ads For Your Law Firm

New Google expanded text ads means big opportunity for Law Firms to maximize their return on investment in PPC.

As an attorney, you should be aware of how these new Google expanded text ads changes can affect your law firm.

In the past, AdWords has limited the flexibility of its ads with limited word counts that weren’t conducive to featuring law firms. Fitting all the needed text to showcase your firm was difficult. Divorce Attorney or Auto Accident Attorney barely fitting into a headline without some creative writing. Manipulating AdWords required specific tactics like building up the title or using exclamation points. Even these tricks had their limits. However, Google recently announced changes to allow for greater flexibility.

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