The Value and Cost for a Website Redesign for Lawyers Recognizing that your website needs an overhaul is certainly the first step towards enhancing your existing web presence. Given that your website is the most critical marketing tool that you…
When Google was founded in 1998 in the garage of two Stanford Ph.D students, the now-multinational internet company focused solely on search engine optimization. Though a slew of new products and offerings have been introduced in recent years, most of Google’s success has been based on its superior ability to connect users with relevant webpages using a special search and ranking algorithm.
Just think of the possibilities—and perils, at least for companies that find themselves on the receiving end of a customer with a complaint or two. The problem? It’s the latest domain name to roll out as part of the grand expansion of the Internet: .sucks. It’s no April Fools’ Day joke, and for many companies, the domain truly sucks.
Brand owners and their lawyers have long complained that the expansion of generic top-level domain names (gTLDs), managed by the Internet Corporation for Assigned Names and Numbers (ICANN), has produced huge headaches, created more work and added to their budget woes. But the .sucks domain takes the frustration to a whole new level.
New Google expanded text ads means big opportunity for Law Firms to maximize their return on investment in PPC.
As an attorney, you should be aware of how these new Google expanded text ads changes can affect your law firm.
In the past, AdWords has limited the flexibility of its ads with limited word counts that weren’t conducive to featuring law firms. Fitting all the needed text to showcase your firm was difficult. Divorce Attorney or Auto Accident Attorney barely fitting into a headline without some creative writing. Manipulating AdWords required specific tactics like building up the title or using exclamation points. Even these tricks had their limits. However, Google recently announced changes to allow for greater flexibility.
Going on vacation – but don’t want to miss new client intake?
Let’s face two things. We all need a vacation from the day to day rigors of the office. As a practicing attorney your needs are at an all-time high. 2013 Sage Reinvention of Business Study, 43 percent of us take less vacation time than they did five years ago. We know you need it, so why not take that much needed rest? For some of you I bet it’s
How Law Firms Can Benefit From Google-Twitter Agreement.
Now that its official that Google and Twitter have agreed to a deal that enables viewing real time and indexing of Tweets from Twitter on Google search results, how does this impact your Law Firm? What are the ramifications of this twitter agreement to your Law Firm Marketing Strategy?
New Algorithms Means Rules of Social Media Marketing Have Changed
Most law firms recognize that online resources offer many legal marketing options. In recent times, social media marketing has been extremely popular because it essentially provided a free avenue for effective online marketing campaigns. The cost associated with effective organic placement and pay-per-click marketing on Google and other search engines often limited the ability of law firms to compete effectively since firms in competitive markets often
Potential new clients want to talk after hours, can you? Here are 5 tips to manage after-hours intake.
I am sure you have thought about this at one time another. You have a potential client looking at your website at 7:38pm on a Wednesday and you’re out dining, or hanging out with family/friends. Are you aware that there is a potential client on your website looking for help? Their #1 goal at that very moment is to get legal advice. But you are busy!
The decline of free social media advertising makes email advertising a cost-effective alternative for online advertising campaigns.
Despite the emphasis on social media advertising and organic placement, email marketing can offer certain benefits which has led to its continued popularity. According to a recent Epsilon’s New Shopper behavioral study, a growing number of millennials recognize the ongoing benefits of email marketing.
Attorney Blog Topics
Many law firms by now recognize the value in blogging. One of the most difficult but first steps when determining what to blog about, is selecting effective attorney blog topics. Sit back and shake off that stress, you have enough of that running your law practice. Remember the end game is the benefit of improving a firm’s organic search engine placement while answering questions consumers may have about your law practice.