1. What Happens During the Transition Process? This is one firms rarely think about until they’re already stressed. If you leave your current provider, what actually happens next? Ask: Are you rebuilding the site or migrating it? Can the website…
If you've been paying attention to Google's Local Services Ads lately, you may have noticed something new: a button called "Request Multiple Opinions." With one click, a potential client can send the same inquiry to as many as six law…
AI-written content is generated by AI with minimal human input—fast, generic, and increasingly penalized by search engines. AI-optimized content is human-written and strategically structured so AI tools like ChatGPT and Perplexity can find, understand, and cite it. The distinction determines…
We stumbled onto this one today, and it stopped us mid-conversation. We were talking through live chat setup for one of our clients' websites — something we do constantly, since a good chat widget can be one of the highest-converting…
Every week, we sit across from law firm owners and partners, and without fail, the conversation turns to AI. They want to know about how AI can help them, how it is affecting them, and if it really is that…
1. Understand What You Actually Own Start here before anything else. You should be able to answer: Who hosts my website? Do I own my domain? What platform is my site built on? Do I have access to Google Analytics…
What Changed - and Why You Should Too For years, FindLaw built its reputation as a trusted partner for law firms. Backed by the scale and credibility of Thomson Reuters, the platform offered a structured, hands-off approach to legal marketing—long-term…
Over the past few months, we’ve started to see a shift in how potential clients are finding law firms. It hasn’t been dramatic or obvious, but it’s consistent enough that it’s worth paying attention to. One example came up recently…
There is a noticeable shift happening in how some law firms are gaining visibility. Over the past several months, we’ve seen firms with relatively similar resources produce very different results. Some are seeing steady improvements in visibility and lead flow,…
Transparency, compliance, and trust — three values every law firm builds its reputation on. So it’s no surprise that when firms hear Google’s Local Services Ads (LSAs) record phone calls, the first reaction is concern. Questions like “Is that allowed?”,…