Every week, we sit across from law firm owners and partners, and without fail, the conversation turns to AI. They want to know about how AI can help them, how it is affecting them, and if it really is that…
1. Understand What You Actually Own Start here before anything else. You should be able to answer: Who hosts my website? Do I own my domain? What platform is my site built on? Do I have access to Google Analytics…
What Changed - and Why You Should Too For years, FindLaw built its reputation as a trusted partner for law firms. Backed by the scale and credibility of Thomson Reuters, the platform offered a structured, hands-off approach to legal marketing—long-term…
Over the past few months, we’ve started to see a shift in how potential clients are finding law firms. It hasn’t been dramatic or obvious, but it’s consistent enough that it’s worth paying attention to. One example came up recently…
There is a noticeable shift happening in how some law firms are gaining visibility. Over the past several months, we’ve seen firms with relatively similar resources produce very different results. Some are seeing steady improvements in visibility and lead flow,…
Transparency, compliance, and trust — three values every law firm builds its reputation on. So it’s no surprise that when firms hear Google’s Local Services Ads (LSAs) record phone calls, the first reaction is concern. Questions like “Is that allowed?”,…
Artificial intelligence (AI) has quietly become one of the most powerful forces reshaping how clients discover, evaluate, and contact law firms. Once, digital visibility meant ranking high on Google’s first page. Today, AI platforms like ChatGPT, Perplexity, and even voice…
For most law firms, Google Ads and Local Services Ads (LSAs) are lifelines. They connect attorneys to clients who need help right now — whether that’s a family looking for estate planning guidance, a driver seeking representation after an accident,…
When it comes to managing Local Services Ads (LSA), businesses often strive to balance exceptional customer service with financial efficiency. But what happens when those two priorities conflict? Each week, we review and rate LSA calls for multiple law firms. …
The recent acquisition of FindLaw by Internet Brands (IB) has stirred quite a buzz in the legal marketing zone. Internet Brands, notorious for its history of acquiring and subsequently mishandling various companies, has raised questions about the future of an…