The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEM is paid advertising within Google, and SEO is not. SEM encompasses paid advertising comes in forms such as PPC and retargeting ads. SEO is comprised of all of the organic content your law firm produces and publishes online. Your law firm’ s online presence can become a visibility powerhouse if both SEO and SEM are utilized online. Each can be used independently as well, but collectively create the most effect and deliver the most results.
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PPC campaigns serve as an additional way to boost your law firm website’s ranking within search results in Google. PPC, also known as Google Adwords, can be effective in driving traffic to your website, but it can also be costly and ineffective if proper technique is not administered. The word “attorney” is the fourth most expensive term to rank for because hundreds of thousands of attorneys are all attempting to compete for similar rankings.
Our goal is to achieve high rankings and increased traffic to your law firm’s website at an affordable cost to strengthen client conversions…
Because “attorney” is such a commonly used term it can be challenging to rank for and can be very expensive. Our company uses a best practices approach that is cost-effective and creative to gleam the most positive return on investment and get your law firm the results it deserves.