Search Engine Marketing (SEM)
PPC (Pay per click Advertising)
The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEM is paid advertising within Google, and SEO is not. SEM encompasses paid advertising, which comes in forms such as PPC and retargeting ads. SEO is comprised of the organic content that your law firm produces and publishes online. Your law firm’s online presence can become a visibility powerhouse if both SEO and SEM are utilized online. Each can be used independently as well, but collectively create the most effect and deliver the most results.
PPC campaigns serve as an additional way to boost your law firm website’s ranking within search results in Google. PPC, also known as Google Adwords, can be effective in driving traffic to your website. However, it can also be costly and ineffective if the proper technique is not administered. The word “attorney” is the fourth most expensive term to rank for because hundreds of thousands of attorneys are all attempting to compete for similar rankings.
Our PPC campaign packages offer all-inclusive setup, maintenance and optimization deliverables. PPC campaigns are not “set it and forget it” forms of digital marketing because they require consistent monitoring and tweaking to perform at an optimal rate. At the outset, keyword research is critical to understand which terms your law firm should strive to rank for and which are cost-prohibitive. In addition, because Google regularly updates its algorithms, prices for keywords often fluctuate and different campaigns will deliver various results, maintenance and optimization are a must
If a prospective client visits your website, but then bounces out before taking any action, retargeting (remarketing) ads help you remind them to return and complete a conversion. A conversion is considered to be any valuable action taken on their behalf such as filling out a contact form or calling your office.
Partnering with Precision Legal Marketing for my firm's website, SEO and internet needs has been wonderful. Steve and Jyllian provide a wealth of experience and attention to detail which makes the creation of a new website and marketing plan a seamless and productive update. We greatly appreciated the time they provided to help us realize our ideas. Having worked with other firms in the past who wanted to sell a cookie cutter site, Precision Legal Marketing allowed us to capture our unique ideas for our website while blending the necessary SEO engineering tools in the background. We highly recommend them.
I have used two national legal marketing firms over the past 10 years. After hiring Precision, I have gotten better and faster results with my rankings, more relevant calls and an upgraded website. The Precision team are experts in the field of internet marketing and their customer service and responsiveness to clients are second to none. Precision’s fees are reasonable, and their products are well worth the investment. HIGHLY RECOMMEND.
Precision Legal Marketing is exactly that! They will take the time to get to know you personally and incorporate who you are and what you do into your web site making your business one of a kind!
I am so glad I found Precision Legal. They made my website look great and made the process seamless. I wouldn't change a thing.
I signed on with Precision Legal after being wholly disappointed with another marketing firm. Precision Legal offered a tailored approach and are reachable when I have a question or concern. I am highly satisfied with their performance and the return on investment.