Because Google is constantly updating and changing its algorithms, best practices for SEO are also always evolving. Our team of SEO and marketing experts will assess the needs of your firm and develop a strategy that will work to get you to where you want to be. By identifying your law firm’s target client profile and assessing how your competition ranks for particular keywords, our team can determine how your firm can reach its goals.
To develop a baseline assessment of the current strength of your SEO, Precision Legal Marketing will perform an SEO Audit. We will use this audit to analyze how visible your law firm is currently online, identify pain points and highlight strengths to capitalize on. Because every law firm is different and so is the SEO strategy that will work for them, your subjective audit will give us the information and tools we need to create your firm’s personal SEO strategy.
As we move forward we will assess the ongoing status of your SEO and work within Google’s suggested guidelines to meet its criteria and maximize your law firm’s online potential. We specialize in identifying missed opportunities and optimizing SEO efforts accordingly so you can reach the most efficient client audience. Our goal is to get your website more traffic from quality, potential leads, which can be achieved through SEO. Regular monitoring of your law firm’s website allows us to maintain performance and make changes to enhance client engagement.
Being found within your local community by potential clients seeking legal services is essential. Google has become very sophisticated in its delivery of results rankings and is very intuitive to what those searching in your area are looking for. Local Search dictates which law firms and businesses display on Google Maps and within the business listings. Each of these results displays are prime real estate and can dramatically increase the amount of clicks and contacts your law firm receives.
Google uses certain powerful criteria when evaluating how each website should be ranked within Local Search. The first is consistency. Everywhere your law firm has displayed its Name, Address and Phone number it should do so in a consistent manner. We make Google’s job easy by not forcing it to decipher which office contact information is correct and providing it with easy to find contact details. Our Local Search team will review all of the places where your information can be found online and ensure that is correct and consistent.
Each listing or directory profile your law firm has claimed or verified offers potential for Local Search optimization. Most attorneys simple input the bare minimum amount of information not knowing that there is vast SEO and Local Search potential within each listing. We optimize each listing according to relevant SEO keywords and Local Search and geo terms.
One of the key factors Google uses to determine which law firms should be included in the Map and business listings is whether or not they have reviews. A law firm with reviews is more likely to gain better visibility than a law firm that doesn’t. The stars and reviews that are displayed within your business listing attract the eye of potential clients and can encourage more clicks to your website or contacts to your office.