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Law Firm SEO

Any law firm that wants to be successful online needs a digital strategy that includes strong SEO. Our company knows the most efficient ways to implement SEO tactics and integrate its benefits into every facet of your online presence. SEO relates to almost every part of your law firm’s digital strategy, including social media, content writing, website design, blogging, SEM and PPC and video production.

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Because Google is constantly updating and changing its algorithms, best practices for SEO are also always evolving. Our team of SEO and marketing experts will assess the needs of your firm and develop a strategy that will work to get you to where you want to be. By identifying your law firm’s target client profile and assessing how your competition ranks for particular keywords, our team can determine how your firm can reach its goals.

To develop a baseline assessment of the current strength of your SEO, Precision Legal Marketing will perform an SEO Audit. We will use this audit to analyze how visible your law firm is currently online, identify pain points and highlight strengths to capitalize on. Because every law firm is different and so is the SEO strategy that will work for them, your subjective audit will give us the information and tools we need to create your firm’s personal SEO strategy.

As we move forward we will assess the ongoing status of your SEO and work within Google’s suggested guidelines to meet its criteria and maximize your law firm’s online potential. We specialize in identifying missed opportunities and optimizing SEO efforts accordingly so you can reach the most efficient client audience. Our goal is to get your website more traffic from quality, potential leads, which can be achieved through SEO. Regular monitoring of your law firm’s website allows us to maintain performance and make changes to enhance client engagement.

Being found within your local community by potential clients seeking legal services is essential. Google has become very sophisticated in its delivery of results rankings and is very intuitive to what those searching in your area are looking for. Local Search dictates which law firms and businesses display on Google Maps and within the business listings. Each of these results displays are prime real estate and can dramatically increase the amount of clicks and contacts your law firm receives.

Google uses certain powerful criteria when evaluating how each website should be ranked within Local Search. The first is consistency. Everywhere your law firm has displayed its Name, Address and Phone number it should do so in a consistent manner. We make Google’s job easy by not forcing it to decipher which office contact information is correct and providing it with easy to find contact details. Our Local Search team will review all of the places where your information can be found online and ensure that is correct and consistent.

Each listing or directory profile your law firm has claimed or verified offers potential for Local Search optimization. Most attorneys simple input the bare minimum amount of information not knowing that there is vast SEO and Local Search potential within each listing. We optimize each listing according to relevant SEO keywords and Local Search and geo terms.

One of the key factors Google uses to determine which law firms should be included in the Map and business listings is whether or not they have reviews. A law firm with reviews is more likely to gain better visibility than a law firm that doesn’t. The stars and reviews that are displayed within your business listing attract the eye of potential clients and can encourage more clicks to your website or contacts to your office.

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On and Off-Site SEO

Google-Focused SEO

Because Google is constantly updating and changing its algorithms, best practices for SEO are also always evolving. Our team of SEO and marketing experts will assess the needs of your firm and develop a strategy that will work to get you to where you want to be. By identifying your law firm’s target client profile and assessing how your competition ranks for particular keywords, our team can determine how your firm can reach its goals.

SEO From Start to Finish

To develop a baseline assessment of the current strength of your SEO, Precision Legal Marketing will perform an SEO Audit. We will use this audit to analyze how visible your law firm is currently online, identify pain points and highlight strengths to capitalize on. Because every law firm is different and so is the SEO strategy that will work for them, your subjective audit will give us the information and tools we need to create your firm’s personal SEO strategy.

Our Audit Approach:

  • Baseline assessment – We will start your website’s SEO audit by setting up crawling tools to capture relevant data that will tell us where your website currently ranks. Our team will also review your Google Analytics dashboard to note traffic patterns and utilize Google’s Webmaster tools to run further diagnostics.
  • SEO Technical Efficiency – This step of the audit makes sure that your website’s visibility potential isn’t being held back by technical factors. Backend missteps or neglected components can impede the search engines from properly crawling your website’s pages. We’ll analyze these factors:
    • Robots.txt
    • Robots meta tag
    • HTTP status codes
    • XML sitemaps
    • Site architecture
  • Rankings – After we have made sure that your website is accessible to search engines we must be sure your website can be indexed. If a site isn’t indexed it many not be included in Google, Yahoo! and Bing’s search engines. If yours is then we can move on, but if it is not we can perform some diagnostics and offer solutions to fix the issue.
  • On-Page SEO Ranking Factors –
    • URL/domain names
    • Content and Duplicate content
    • Architecture
    • Use of keywords and phrases
    • HTML markup – titles and meta tags
    • Backlinking
  • Off-Page SEO Ranking Factors
    • Competitive analysis
    • Relevant backlinks
    • Increase or decrease in popularity
    • Credibility
    • Social relevance and activity

After the audit has been completed one of our team members will review your audit with you to discuss our thoughts and your feedback. Together we can build a plan that focuses on your law firm’s goals and outline an SEO strategy that will help you reach them.

Maintenance and Monitoring

As we move forward we will assess the ongoing status of your SEO and work within Google’s suggested guidelines to meet its criteria and maximize your law firm’s online potential. We specialize in identifying missed opportunities and optimizing SEO efforts accordingly so you can reach the most efficient client audience. Our goal is to get your website more traffic from quality, potential leads, which can be achieved through SEO. Regular monitoring of your law firm’s website allows us to maintain performance and make changes to enhance client engagement.

Consistency is Key

Google uses certain powerful criteria when evaluating how each website should be ranked within Local Search. The first is consistency. Everywhere your law firm has displayed its Name, Address and Phone number it should do so in a consistent manner. We make Google’s job easy by not forcing it to decipher which office contact information is correct and providing it with easy to find contact details. Our Local Search team will review all of the places where your information can be found online and ensure that is correct and consistent.

Claimed/Verified Listings

Each listing or directory profile your law firm has claimed or verified offers potential for Local Search optimization. Most attorneys simple input the bare minimum amount of information not knowing that there is vast SEO and Local Search potential within each listing. We optimize each listing according to relevant SEO keywords and Local Search and geo terms.

Stand out on Google

One of the key factors Google uses to determine which law firms should be included in the Map and business listings is whether or not they have reviews. A law firm with reviews is more likely to gain better visibility than a law firm that doesn’t. The stars and reviews that are displayed within your business listing attract the eye of potential clients and can encourage more clicks to your website or contacts to your office.

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seo
Our Goal is

Your Local Success

Precision Legal Marketing’s goal is simply – to help your law firm rank higher to gain more visibility and put your website in front of potential clients in your geographic area. By harnessing all of our skill sets and creating a holistic digital strategy that includes SEO and Local Search tactics, your law firm is more likely to rank higher than without them. People no longer skim the Yellow Pages to locate an attorney and if you want to be found where they are looking online, we will optimize your SEO and Local Search strategy.

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What To Do Now?

attorney marketingWe get it! You want marketing that works. You want services that actually work! You want to practice law and not deal with 6 different vendors for your marketing, half of which you don’t know what they are doing. All you see is the money flying out the door with little understanding as to where it goes.

That can stop now!

You don’t want to be pushed and shoved into the corner by a pushy sales person or sign a contract for 3 years not knowing if your expectations will be met. Call us – we’ll come and help!

Call us to consult with you, we don’t bite and we don’t even charge a consult fee. Prior to us getting together, we will do an in depth analysis of your current online marketing. We’ll take a look at everything from your past to present websites, if you’re doing any online advertising on the search engines, your social media profiles, blogs and more. Once we meet, you can help us fill in the blanks. From there, we will develop a plan for success with transparent costs, timelines for implementation and expected return on investment. We leave the sales pitch at home.

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