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Blogging &

Content Marketing

Content is king when it comes to building a robust online presence that drives traffic to your website and helps your law firm convert visitors to clients. Content in the form of blog articles, website content, whitepapers and eBooks help build SEO strength, increase website visibility and bolster your firm’s credibility. Google continues to make it abundantly clear to website owners that it rewards websites that publish relevant, engaging and consistently active content. Blogging and content marketing can achieve all three of these goals simultaneously, making it one of the most efficient forms of digital marketing available.

 

Amongst the multitude of online marketing options available to attorneys these days, content marketing is arguably the most proficient. Content marketing and blogging serve as a direct connector between your law firm and prospective clients, and can help introduce your firm when you’re unable to do so face to face. Not all content is created equal though, and lawyers must strive to publish quality content in order to please search engines such as Google. The bottom line is if you want to rank well in Google, SEO is helpful but quality and consistent content creation and blogging will help set you apart from competition.

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One of the strongest pieces of online marketing advice to achieve success would be not to waste your time and resources producing poorly written, fluff content. Filler content that is published without purpose can frustrate and disappoint potential clients and will do you no favors with Google. In fact, Google currently has algorithms in place that can penalize websites if they are not adding valuable content or are engaging in “black hat” marketing tactics such as keyword stuffing or link buying.

 

Potential clients are overwhelmed with attorney website options when they make a search query online. Be confident that your law firm’s content will engage, impress and influence them to take action and contact your office. Attorneys can host a variety of types of content marketing on their website or social media that engages potential clients and drives them to take action by picking up the phone, downloading an eBook or submitting a form fill.

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“Be confident that your law firms content will engage, impress and influence
them to take action and contact your office”.

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The primary goal of Precision

Legal Marketing’s systems

Precision Legal Marketing prides itself in writing content tailored specifically for law firms. We understand the message, tone and professionalism that law firm content creation and blogging require and we deliver content that Google rewards and prospective clients appreciate. Our content ensures that Google is happy and your law firm’s blog readers and website visitors are happy too.

 

Standard, boilerplate content that has been replicated that we have all seen on thousands of websites doesn’t work like it used to. Potential clients are searching for legal solutions or information online, and they are not impressed with empty content that serves..

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no recognizable purpose. With the overwhelming abundance of content available online, an attorney’s content must stand out and provide valuable to its readers in order to earn credibility and establish differentiation.

 

Content marketing and blogging are superior to more traditional forms of law firm marketing. Advertising efforts like billboards, television and radio ads cannot be shared and disseminated across the Internet, which limits their reach and potential. Content works for you 24 hours a day, 7 days a week and helps you expand your audience and capture new client markets.

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Content Marketing For Attorneys

FAQ & Contact

  • How long does it take to set up Live Chat?We usually have clients up and running within one week.
  • When do your chat operators cover my website?We will cover your website for 24 hours a day, 7 days a week, 365 days a year. You will NEVER miss a chat opportunity.
  • Do you have to be a tech-expert to use this service?No. Our specialized support staff takes care of system maintenance and operation. All you have to do is enjoy the benefits of our exceptional service.
  • Do my employees “chat” with the customers?No. We handle all the “chat work” for you.No. We handle all the “chat work” for you.
  • How long does it take to receive a chat transcript after the chat occurs?When the chat is complete it is immediately sent to the email address(es) you designate, as well as to any mobile number(s) you wish a notification sent. It takes no time at all.
  • What Questions will the operators ask?Our Operators use a customizable transcript written pecifically to your industry. You have the freedom to edit any chat questions and responses, giving you full control as to how our operators interact with your website visitors