Content is critical when it comes to building a robust online presence that drives traffic to your website. Content in the form of blog articles, website content, whitepapers and eBooks help build SEO strength, increase website visibility and bolster your firm’s credibility. Google continues to make it abundantly clear to website owners that it rewards websites that publish relevant, engaging and consistently active content. Blogging and content marketing can achieve all three of these goals simultaneously, making it one of the most efficient forms of digital marketing available. Converting traffic into clients comes from consistent and engaging content.