Once we have a framework of your firm’s website goals, with your ideal client in mind, our team will begin the design process. Designs will be tested on various browsers.
Testing the usability of the website also includes testing it on various devices and smartphones. Responsive design is now a must in the eyes of Google’s SEO best practices, and websites that are not built with a mobile-friendly template may be penalized, and rankings will suffer. Responsive design ensures that your website appears flawlessly on all types of devices, so it is a win-win all around when developing your website.
Many attorneys are unaware that load speed is a factor that Google’s algorithms assess when determining how high or low their website ranks in search results. Google strives to offer its users the best experience possible and a website’s load speed is one of its focus factors.
Online users are impatient. Don’t risk losing any potential clients that leave your website and explore others because your site doesn’t load fast enough for them. Slow load time can also exude an unprofessional vibe to those viewing your website if it loads slowly or doesn’t display correctly.
Our website design team will be sure your site loads quickly and efficiently during the building phase. If we are re-visiting an already built but slowly loading site, we can dig around the backend of your website to detect any issues so we can reboot and ramp up your load speed.
Meta and alt tag information are necessary to build a high ranking website for your law firm. Meta tags are invisible to the average visitor looking at your website, but they provide powerful behind the scenes SEO benefits. Meta tags such as titles and descriptions will be built into your website based on applicable keyword research and local search terms and phrases.
Alt tags offer a way to utilize bonus SEO opportunities that most website owners don’t consider. Adding descriptive keywords and phrases to your images helps your website attract potential clients searching for your legal services. These types of website design implementations put your law firm above the rest.
Our website design mockups showcase various options available for your law firm to choose from. You can experience what your new website would look like by interacting with a design mockup and integrating your subjective brand details and themes. The goal of our website design mockups is to provide our clients with the ability to view their website as representation before our team starts building.
Because every aspect of your overall online marketing strategy directs traffic to your law firm website, it is important to get it right. Steps can be taken throughout the mockup phase prior to building your law firm’s website to honor expectations and promote satisfaction. Even though a mockup is not designed to be functional, it provides an insightful way to experience the look and feel of your future website and evaluate its ability to perform.
Precision Legal Marketing prides itself on creating websites that help lawyers connect with their ideal target market. Once we have gathered the necessary information, identified your client profile and know the goals for your website, we will create a mockup for your approval. Your mockup will allow you to get a feel for what your website would look like on a computer, laptop, tablet and smartphone and how it would display to potential clients.
Together we will create a website product that satisfies your needs and the needs of your clients. Website design mockups promote efficiency and help streamline our design satisfaction process. We design our websites with purpose, and if your mockup doesn’t suit your vision, we will discuss other options and pivot our design accordingly.