There are plenty of new and trendy social media platforms popping up all the time. The latest platform to gain popularity being Parler (pronounced Par-lay; not to be confused with the dating app Parler). How do determine which platforms your…
In a recent podcast, Precision Legal Marketing founder Steve Long joined Rank Ranger’s Mordy Oberstein and Sapir Karabello to discuss What Search Metrics Give Your Clients Confidence. There are many bad actors out there that know law firms are bringing in good…
That’s a lot of acronyms and if you’re not in marketing, they make not make a whole lot of sense. What is a NAP and what the heck is local SEO? Let’s talk about it and why they’re a crucial…
If you’re working with a marketing company or considering working with one, you’ll likely hear them talk about your law firm’s local SEO. What does that even mean? There are essentially three elements to SEO: On-site, Off-site and Local SEO. Local…
It finally happened. I say finally, because for literally years now I have been bombarded with emails from clients and pretend marketers soliciting our clients for guest blogging. Every single time, after using a little common sense, explained to client…
Looks like May the fourth wasn’t with lawyers.com. So you may have heard the news here in the last week: there was a major Google search engine algorithm update on or around May 5th. What else is new, I mean,…
As the U.S. slowly begins to reopen the economy during the COVID-19 (novel coronavirus) pandemic, many law firms are left wondering what their firm should be doing in terms of marketing while they’re waiting. Perhaps your firm stayed open during…
Small businesses – including law firms – may be eligible to receive free Google Ad credit in the coming months. Read on to find out whether your law firm is eligible. In late March, Google announced that they would…
COVID-19 (the novel coronavirus) is wreaking havoc across the globe, with new cases increasing drastically every day. Schools, businesses, government entities have been shutting their doors across the nation to help “flatten the curve” and slow the spread of COVID-19. Our…
Search Engine Optimization (SEO) is vital to the success of your law firm. Not just law firms, but all businesses! Now, you may be scoffing at the fact that perhaps you haven’t needed SEO to get you to where you are…