Recognizing that your website needs an overhaul is certainly the first step towards enhancing your existing web presence. Given that your website is the most critical marketing tool that you have and given that it works around the clock for…

We all know a law firm’s website is crucial to its success in today’s digital age. Your website serves as an online face of the law firm, showcasing its culture, values, and services. But all too often we see law…

As a lawyer, you are always looking for ways to increase your online visibility in a predictable way. One of the best methods of doing this is by leveraging Google’s Local Services Ads (LSA). LSAs are the ads that appear…

You’d have to be living under a rock if you haven’t heard about AI technology sweeping the internet. From blog posts to videos and social media, people are questioning the future of AI in many different aspects. Will AI replace…

We are mere days away from an update to Google’s Local Services Ads that will impact specifically personal injury lawyers and law firms. Here’s what you need to know. Bottom Line Up Front (BLUF): Beginning on June 30th, 2022, personal…

Did you know that law firms have a significantly lower conversion rate than other businesses? In fact, the average conversion rate for a legal firm is only 2%. That means 98% of people will not convert to clients. This should…

In December, Google rolled out a new local search algorithm update that is likely one of the most significant updates to local search in several years. They confirmed the update last week. Google described the update as “a rebalancing of…

Google recently announced a change to their local business management tool: the nifty Google My Business will now be rebranded as Google Business Profile, bringing with it new tools and features that are supposed to improve the functionality for local…

If you’ve ever wanted to know why your competitor’s site ranks first in Google’s organic search engine result pages (SERPs), you might be able to identify those factors right alongside the results for specific searches.  That’s because Google recently introduced…

Google Local Services ads are a great option for generating quality local leads for your law firm using a pay per lead strategy, and not cost per click. These targeted ads appear for potential clients in your designated area, at…