“We miss 100% of the shots we don’t take.”


Steven Long


Co Founder /Law Firm Marketing Consultant

Steven Long is passionate about helping people succeed. It was this passion that led him to a career as a Law Firm Marketing Consultant at LexisNexis – Martindale Hubbell, and this passion that encouraged him to start the boutique agency, Precision Legal Marketing, in 2014. Steven is President of Precision Legal Marketing, where his influence drives the company’s commitment to clients and their marketing strategies.

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The field of law firm marketing is unique, and to be successful marketers must understand the initiatives of law firm and the needs of legal clients. Steven has dedicated his career to individualized and poignant legal marketing initiatives. Steven draws on his extensive experience in the field of law firm marketing and a healthy coffee habit to provide interesting and tailored solutions for each legal professional that works with Precision Legal Marketing.


Steven’s marketing insight spans a broad range of areas important to law firms and legal professionals. Steven and his team at Precision Legal Marketing are knowledgeable in the following areas of legal marketing:


  • Law Firm Specific Marketing Strategies
    Law Firm Websites
    Law Firm SEO Strategies
    Law Firm PPC/SEM
    Law Firm New Client Intake Management
    Public Relations Strategist
    Television and Film Production
    Publishing Operations
    Leadership Training & Advertising
    Event Planning
    Social Media Marketing
    Search Engine Optimization (SEO)
    Pay Per Click Advertising
    Print Advertising and
    Media Marketing Strategy

Steven has three favorite hobbies, playing hockey, Formula 1 racing, and going for a drive. These activities highlight the best of his personality, including accuracy, quick assessment of a situation, control, and leadership. All of these traits are apparent in the meaningful work Steven produces for clients. Steven’s continued enthusiasm and approach to marketing strategies are embodied in his favorite quote from hockey great, Wayne Gretzky, “We miss 100% of the shots we don’t take.”



Let's get to know Steve...

What are your hobbies?

Cars, Hockey, Formula 1.


Coffee or tea?

Coffee; the stronger the better.


What do you like most about your job?

Helping people succeed, from employees to clients.


Favorite game to watch/sport to play?

I play hockey a couple of times a week, so it’s at the top of the list.


Would you rather ride a bike, ride a horse or drive a car?

Driving is a great passion of mine. The sense of freedom, control and accuracy needed seems to suit my personality.


Meaningful Quote/Quote to live by:

“We miss 100% of the shots we don’t take.” – Wayne Gretzky

Ready To Succeed?