An attractive unique website expresses your firm's brand; quality, value, what you stand for - everything that contributes to how your law firm is perceived.
A properly built website built for SEO in mind first is simply easier to push to the top of search. Being at the top of search with relevant keywords leads to more traffic.
A Better User Experience
Simply put, if your users have a better experience and are able to absorb more information more quickly than your competition's site, they will become YOUR clients.
Isn't that what it's all about? More clients, more revenue through measurable results.