One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.
However, some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.
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This direct statement from the search engine monster’s mouth is both a promise and a threat. Google has outwardly expressed its desire to reward websites that produce content that is insightful, offers solutions, educates readers and induces engagement. It has also warned website owners that publishing content that offers no insight, solution or thought leadership, it may be penalized and suffer in the rankings. If the goal of your law firm’s website is to reach a wider yet targeted audience, content writing is the way to go and achieves various goals simultaneously.
Content writing is multifaceted because it serves multiple purposes at once. Not only does content writing help your firm boost its SEO strength in a natural and organic manner, but each piece of content can also be syndicated throughout social media platforms. The more “active” signals you can send Google’s crawling robots that your law firm’s website is active and relevant, the more likely you are to climb higher in the rankings.
Publishing 1,000-word quality written legal articles on a consistent basis tells Google that your law firm is valuable to people searching for your services online and will reward you with more visibility. There are hundreds of thousands of law firm websites online. Help your law firm give Google every reason available to choose your website over your competition by producing consistent content.
Best of all, you own all content our skilled writers create on your behalf, and it can be posted directly to your website or shared on any and all of your social media platforms! Call Precision Legal Marketing today for your free consultation.