Did you know that law firms have a significantly lower conversion rate than other businesses? In fact, the average conversion rate for a legal firm is only 2%. That means 98% of people will not convert to clients. This should be alarming to any lawyer who wants their business to grow and thrive. This is why you should consider ways to improve website SEO for your law firm.
Search engine optimization is one of the most important aspects of marketing your law firm online. You need an SEO strategy to help you reach potential clients with targeted keywords and content on Google’s first page results. Here are seven ways law firms can improve their site’s search engine ranking position to increase conversions.
7 Ways Law Firms Can Improve Website SEO
Fortunately, there are various techniques to optimize your site for SEO, either in the design stage or later. Here are some tips to consider when working on a law firm’s website that will help you rank higher on Google:
1. Use the Right Keywords for Your Content
Make sure all of your content is optimized around keywords related to your law firm’s services. You should research which keywords are most commonly used by people looking for legal help in your area of law and use those terms throughout your website.
2. Include Your City and State Name in Titles
When possible, include the name of your city and state in each page’s title. It will help Google determine which information is most relevant to users when searching for law firms near them. For example: “Lawyer in Austin” or “Bexar County Family Law Attorneys.”
3. Create a Blog and Publish Frequently
Google loves fresh content, so publishing new blog posts on a regular basis will boost your search engine ranking. In addition, blogging provides you with an opportunity to share your expertise and build trust with potential clients.
4. Improve Your Site’s Loading Speed
If people have a bad experience when they visit your website, there is a good chance that they won’t come back. Slow loading times can increase bounce rates by up to 38%. And, Google ranks sites with high-bounce rates lower on its search results.
5. Check That Your Website Is Mobile-friendly
With more and more people using their smartphones to search for information online, your law firm’s website must be mobile-friendly. Google now uses mobile-friendliness as a ranking factor in its algorithm.
6. Use Social Media To Promote Your Law Firm’s Content
Both Twitter and Google help you establish authority in the eyes of the search engines, so be sure to update these social networks on a daily or weekly basis with new content from your website. You can also use it as an opportunity to drive traffic back to your site and increase engagement.
7. Create a Video Marketing Strategy
Video marketing is becoming an increasingly important factor in SEO. Be sure to add videos of you and your team discussing your law firm’s services to your website. You can also post videos on YouTube and other sites.
Legal Marketing Your Law Firm Can Rely On
Law firms need to focus on their online presence in order to thrive. Search engine optimization is a top priority, and we can help you improve your site’s SEO with our legal marketing services.
At Precision Legal Marketing, we offer cutting-edge, proven strategies that will get your law firm the attention it deserves! Contact us today for more information about how we can partner together and create an effective digital marketing strategy that delivers results for both parties.