Before technology took over, everyone relied on the yellow pages when they needed something. Need a plumber? Find it in the yellow pages! Need a dentist? Yellow pages lists several! Need a lawyer? Yup, you guessed it – yellow pages! But times have changed. Technology…
If you Google “FindLaw and SEO”, you will find several articles that question FindLaw’s SEO efforts. FindLaw has a history of utilizing Black Hat SEO techniques. As I shared why, it could be possible that their proprietary platform, as well as their business model supports…
FindLaw’s Digital Marketing Service is one of the most utilized by law firms. However, what many people don’t realize is they have set up their contract and seo efforts to benefit them more than it benefits you or your firm. Sure,…
Some people are quick to bypass details and sign off on an agreement. When it comes to FindLaw’s Master Service Agreement (MSA), this is a prime example of why you shouldn’t rush through it. In fact, it’s vital that you pay attention…
Should My Law Firm Have A Google My Business Listing? Google My Business is a free way to gain exposure for your law firm. It’s been around for a while, and chances are you have seen these listings yourself. If…
Previously, we shared about what you need to know about FindLaw’s contracts. However, this article’s focus is in regards to how FindLaw’s MSA addresses their obligation to create a website and subsequent content. First, understand that FindLaw typically uses its own proprietary content…
Agencies that have been responsible for marketing a product through whatever means they think are effective are now having their services taken over by consulting firms. Businesses are looking at ways they can increase their exposure to potential customers. Chief marketing…
Have you ever heard of the “squeeze” or getting “bumped” from first page search results on Google? What about hearing that organic traffic is bringing in less traffic than it used to? Although not entirely incorrect, these phrases are often utilized by…
In the realm of digital marketing, video has been viewed as a must-have to maximize your content marketing efforts. But like any marketing effort, just because you’re utilizing the medium doesn’t mean that your going to get the ROI you expect. Like…
This past summer, our friends at Answering Legal sent out a survey to 100 lawyers, with the goal of gaining a better understanding of how attorneys are going about marketing their firms in 2018. While the legal community as a whole seems…