Previously, we shared what you need to know about FindLaw ’s contracts. However, this article’s focus is in regard to how FindLaw’s MSA addresses their obligation to create a website and subsequent content. First, understand that FindLaw typically uses its own proprietary content…

Agencies that have been responsible for marketing a product through whatever means they think are effective are now having their services taken over by consulting firms. Businesses are looking at ways they can increase their exposure to potential customers. Chief marketing…

Have you ever heard of the “squeeze” or getting “bumped” from first page search results on Google? What about hearing that organic traffic is bringing in less traffic than it used to? Although not entirely incorrect, these phrases are often utilized by…

In the realm of digital marketing, video has been viewed as a must-have to maximize your content marketing efforts. But like any marketing effort, just because you’re utilizing the medium doesn’t mean that your going to get the ROI you expect. Like…

This past summer, our friends at  Answering Legal sent out a survey to 100 lawyers, with the goal of gaining a better understanding of how attorneys are going about marketing their firms in 2018. While the legal community as a whole seems…