We all know that there is no cookie cutter approach to marketing. Not only is every industry vastly different, every business unique, but there are also several other key factors that can influence a law firms’ marketing strategy. No matter the…
Is this you? In 2019, your marketing campaigns for your law firm didn’t turn out exactly as you had hoped. You couldn’t reach your KPIs, fulfill your goals or make enough money to justify the time and energy you put…
Facebook is the reigning king of social media. It has more than 2.41 billion monthly active users around the world. In addition, 68% of Americans use the site, and 74% of users log on daily. The platform is growing year over year, and…
Months or even years ago, you may have signed up for FindLaw, Scorpion or Martindale-Nolo. These big box legal marketing services, which have thousands of small law firms as customers, provided you with a website, content, business listings in legal…
We get it – We’ve been rather harsh in our analysis of FindLaw and their digital marketing services. We admit to being biased in our observation of their practices. By all means, if you feel we’re wrong, feel free to provide such…
A while back I shared about the inflexibility of FindLaw’s legal marketing service. However, I didn’t dive into what you should do if you’ve already signed this agreement and want to get out of it. That’s what we’re going to discuss here…
Before technology took over, everyone relied on the yellow pages when they needed something. Need a plumber? Find it in the yellow pages! Need a dentist? Yellow pages lists several! Need a lawyer? Yup, you guessed it – yellow pages! But times have changed. Technology…
If you Google “FindLaw and SEO”, you will find several articles that question FindLaw’s SEO efforts. FindLaw has a history of utilizing Black Hat SEO techniques. As I shared why, it could be possible that their proprietary platform, as well as their business model supports…
FindLaw’s Digital Marketing Service is one of the most utilized by law firms. However, what many people don’t realize is they have set up their contract and seo efforts to benefit them more than it benefits you or your firm. Sure,…
Some people are quick to bypass details and sign off on an agreement. When it comes to FindLaw’s Master Service Agreement (MSA), this is a prime example of why you shouldn’t rush through it. In fact, it’s vital that you pay attention…