Is FindLaw Doomed? Understanding the Impact of Its Acquisition by IB

The recent acquisition of FindLaw by Internet Brands (IB) has stirred quite a buzz in the legal marketing zone. Internet Brands, notorious for its history of acquiring and subsequently mishandling various companies, has raised questions about the future of an already controversial entity, FindLaw. Will IB’s acquisition spell further doom for FindLaw, or could there be a glimmer of hope? Let’s dive into the details!

The Reputation of FindLaw Services for Attorneys and Law Firms

FindLaw, part of Thomson Reuters, has been a major player in the legal marketing industry for over two decades. It offers a wide range of services including website design, SEO, content creation, PPC advertising, social media management, and legal directories, but despite its comprehensive offerings, FindLaw’s reputation is far from stellar – let us tell you their dirty little secrets!

Common Criticisms of FindLaw:

• Pricing: Often deemed too expensive for small firms and solo practitioners. The high costs of FindLaw’s services can be a significant hurdle, especially for those on tighter budgets. Many attorneys feel that the return on investment (ROI) just doesn’t justify the hefty price tag.
• Service Customization: Perceived lack of unique branding and personalization. While FindLaw offers some degree of customization, many law firms have reported that their websites or content lacked the distinctive branding or personalized touch they desired. In such a competitive market, standing out is crucial, and some firms feel FindLaw’s approach does not always meet this need.
• Lock-in Contracts: Long-term contracts with high cancellation fees have left many attorneys feeling trapped. These rigid contracts can feel restrictive, particularly if a firm feels it isn’t getting the desired results. The lack of flexibility is a major drawback for law firms looking for more adaptable marketing solutions.

As the landscape of legal marketing continues to evolve, it’s essential for law firms to choose partners who truly understand their unique needs and goals. The recent acquisition of FindLaw by Internet Brands adds another layer of complexity, making it even more vital to stay informed and proactive in managing your marketing strategy. Actually, there are 3 top marketing strategies that FindLaw has been hiding from you–but we won’t!

Some Insight into Internet Brands

This global digital media company has a significant presence across various sectors, including legal, healthcare, and automotive. Their footprint is undeniably large, but their reputation is somewhat mixed.

Notable acquisitions in the legal sector by Internet Brands include Martindale-Hubbell, Nolo, and Avvo. These acquisitions have solidified IB’s presence as a major player in the legal marketing industry. However, their journey has not been without criticism.

Frequent complaints have emerged regarding response times, transparency in contracts, and challenges in canceling services. Many clients have noted IB’s tendency to upsell services, which often fall short of meeting expectations. Additionally, while IB boasts high lead volumes, the relevance and quality of these leads are frequently questioned.

So, What Does This Mean for FindLaw Customers?

For existing FindLaw customers, the immediate future might not seem much different. Typically, IB is hands-off in the first year following an acquisition. However, based on past behavior, chaos could ensue shortly thereafter. Here’s our advice:

• Do Not Renew Your Contract: Given the anticipated turmoil post-acquisition, renewing your contract with FindLaw might not be in your best interest. Sticking with FindLaw during this transition could mean dealing with decreased service quality and increased chaos. Instead, use this time to explore other marketing firms that align better with your needs and can offer stability and reliability.
• Act on Breach of Contract: If FindLaw has failed to deliver the promised services, now is the time to act. Document any instances where the performance fell short, such as poor SEO results, ineffective content, or unfulfilled PPC campaigns. Seeking a marketing evaluation can provide an objective assessment of your current program. This can help you identify the gaps and build a case if you believe there’s been a breach of contract. Acting now could save you from further financial loss and poor service.
• Consider Alternatives: Evaluate other marketing solutions that could better meet your needs and provide more value. There are numerous marketing agencies that specialize in the legal sector, offering tailored services without the high costs and rigid contracts – including us! By exploring these alternatives, you can find a partner who understands your unique needs and goals, ensuring a more personalized and effective marketing strategy.

Why You Should Be Cautious

Given IB’s history of disrupting acquired companies, it is prudent for FindLaw clients to stay vigilant. The transition period might mask underlying issues that could surface later. As a legal marketing company, we recommend conducting a thorough evaluation of your current FindLaw program. Our expertise in their pricing and expected performance can help you understand what is working and what is not.

Moving Forward: How We Can Help

We have helped tons of firms migrate their internet marketing, especially their websites away from the FindLaw. It can be a very specific process and one we would not recommending entering into by yourself. If not us, find an agency that has experience with their process and personnel. If you are currently under contract but feel nervous about what lies ahead, you aren’t alone. We think this is an excellent opportunity to explore leaving earlier without penalty. You will also want to take into account their listing products, what listings you have and how they are performing. We can help you evaluate your position within their directories too.

At Precision Legal Marketing, we specialize in providing tailored marketing solutions for law firms. Our services are designed to ensure you get the best ROI without the pitfalls of overpriced and underdelivered promises. By leveraging our experience and insights, you can navigate the uncertain waters post-acquisition with confidence.

Our commitment to your success goes beyond just providing services – it’s about forming a partnership that empowers your law firm to thrive online. Please don’t hesitate to reach out to us today at 877-602-7510 for a comprehensive evaluation and take control of your digital presence!

Don’t let the sale of FindLaw to IB disrupt your practice, let’s discuss how we can work together to achieve your digital marketing objectives and help your firm stand out in the competitive legal market.