who Do You Appear to Be?

Floyd signed a contract with a big box marketing agency with a one size fits all approach.

Floyd Thinks...

His website works “just fine”.
It doesn’t matter what his site looks like because he mainly works from referrals.
His website is only so people can “find” him!
Everyone knows him and his reputation, especially in court.
Renting his website from a “big box” company is fine, and has no idea who even owns his website.
Since he is a well respected AV rated attorney he doesn’t need “marketing”.
Social media isn’t important for a law firm.
Buying his web marketing services from his radio or TV sales rep is the way to go.
Thinks his current provider is doing a great job despite never seeing a report or knowing where his money is spent.

Brad Knows...

Understands his website is a full reflection of his law firm’s reputation and a source for new clients.
Referrals mean nothing if the referrals don’t like what they see.
Understands people today search in order to find their attorney, if they cannot find they move on to the next.
Realizes he doesn’t “know everyone” and his website should capture new clients.
He owns his URL and his website outright and would never “rent” from anyone.
Ratings and other awards are only valuable when they are seen. Website traffic is the key!
90% of attorneys use social media personally. Brad realizes his potential clients use social media too.
Understands that a traditional media company and a digital marketing agency have nothing in common.
Regular meetings with his marketing agency help him understand where his money is going.
Realizes potential clients and Google both need content to showcase his experience.
Understands his website should reflect his prestige, legal experience and case results.