Agencies that have been responsible for marketing a product through whatever means they think are effective are now having their services taken over by consulting firms. Businesses are looking at ways they can increase their exposure to potential customers. Chief marketing…
Have you ever heard of the “squeeze” or getting “bumped” from first page search results on Google? What about hearing that organic traffic is bringing in less traffic than it used to? Although not entirely incorrect, these phrases are often utilized by…
In the realm of digital marketing, video has been viewed as a must-have to maximize your content marketing efforts. But like any marketing effort, just because you’re utilizing the medium doesn’t mean that your going to get the ROI you expect. Like…
This past summer, our friends at Answering Legal sent out a survey to 100 lawyers, with the goal of gaining a better understanding of how attorneys are going about marketing their firms in 2018. While the legal community as a whole seems…
It’s often said that we are passing through the information age, and are now moving towards the reputation age. This is where the court of public opinion significantly influences decisions being made on what products or services are being purchased where,…
When a Firm hires a Legal Marketing Agency, they should get measurable results that are clear and concise to understand. However, this is not often the case, and your firm may be losing revenue as a result. When addressing your firm’s digital…
In the age of information and online reputation, your law firm’s website presence can impact your bottom line in many ways. How? Let’s take a look at how a typical client may find your firm… First, they will search online…
The Value and Cost for a Website Redesign for Lawyers Recognizing that your website needs an overhaul is certainly the first step towards enhancing your existing web presence. Given that your website is the most critical marketing tool that you…
New Google expanded text ads means big opportunity for Law Firms to maximize their return on investment in PPC. As an attorney, you should be aware of how these new Google expanded text ads changes can affect your law firm. In…
The decline of free social media advertising makes email advertising a cost-effective alternative for online advertising campaigns. Despite the emphasis on social media advertising and organic placement, email marketing can offer certain benefits which has led to its continued popularity.…