We are mere days away from an update to Google’s Local Services Ads that will impact specifically personal injury lawyers and law firms. Here’s what you need to know. Bottom Line Up Front (BLUF): Beginning on June 30th, 2022, personal…
Did you know that law firms have a significantly lower conversion rate than other businesses? In fact, the average conversion rate for a legal firm is only 2%. That means 98% of people will not convert to clients. This should…
In December, Google rolled out a new local search algorithm update that is likely one of the most significant updates to local search in several years. They confirmed the update last week. Google described the update as “a rebalancing of…
Google recently announced a change to their local business management tool: the nifty Google My Business will now be rebranded as Google Business Profile, bringing with it new tools and features that are supposed to improve the functionality for local…
If you’ve ever wanted to know why your competitor’s site ranks first in Google’s organic search engine result pages (SERPs), you might be able to identify those factors right alongside the results for specific searches. That’s because Google recently introduced…
Google Local Services ads are a great option for generating quality local leads for your law firm using a pay per lead strategy, and not cost per click. These targeted ads appear for potential clients in your designated area, at…
We're thrilled to announce the launch of our new book. The aim of this helpful new book is to advise lawyers on how to get their firm to stand out from the crowd with proven techniques. Precision Legal Marketing is…
Does your website or other service providers have you covered? Approximately 30,000 new websites get hacked every single day. (Source: Forbes) Did that number strike fear in your heart? How about this one? The number of general online threats and…
I understand most of you reading this will think of the word “citation” in a different context. But I want to reshape that for a moment. Just a bit. This is not about the Bluebook system after all. In the…
The new year is here and with it comes some pretty significant changes in our world, not the least of which a vaccination for COVID-19. As the life once again shifts and adjusts, so too, should your law firm’s legal…