A graduate of the University of Wyoming, Jim R. Jarrard has extensive experience serving small and midsize businesses throughout the United States. Prior to joining Precision Legal Marketing in February of 2019, Jim worked at both the National Association of Manufacturers and the National Small Business Association.
In his career in marketing, sales, and business development, he has honed a wide range of skills, including customer relationship management, the ability to create and execute comprehensive marketing strategies, search engine optimization (SEO), Pay Per Click (PPC) advertising, business development, research and data analysis, and problem solving.
Above all else, Jim understands that business is about people. He has deep experience working directly with clients, creating valuable long-term partnerships and relationships. Jim also has a proven record of success in helping his clients achieve and exceed their individual goals. He is detail-oriented, ambitious, outgoing, comfortable working both independently and within a team, and competitive — he is dedicated to getting his clients the results that they deserve. Jim wants to make a difference; in his personal life, his professional life, and the life of his clients.
At Precision Legal Marketing, Jim is an important part of the team — working tirelessly to help law firms achieve their objectives through effective, fully customized marketing strategies. He understands the degree to which the legal marketing field presents some unique challenges. Jim also understands that with the proper focus, a law firm can increase its visibility, bring in more clients, and be truly successful.
When he begins a relationship with a new client — whether it is an established law firm or solo attorney creating a brand new professional practice— Jim always puts in the time and energy needed to conduct a comprehensive analysis of his client’s needs and objectives. Often, this starts with conducting an in-depth review of any existing websites, social media presence, or marketing efforts. From there, Jim works to develop a fully customized marketing strategy that will increase ROI and get results. Some of the professional skills that Jim uses to help Precision Legal Marketing clients on a day-to-day basis include:
- Developing marketing strategies for lawyers and law firms
Building and promoting law firm websites
Law Firm SEO Strategies
Crafting law firm SEO strategies and PPC/SEM
Social media marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Pay Per Click (PPC) advertising
Media marketing strategies
Research and data analysis
Creating strategic Partnerships
Jim is based in Washington DC. He is committed to cultivating successful, long-term relationships with the clients of Precision Legal Marketing. In this free time, he enjoys spending time with his dogs, landscaping, grilling, a day at the beach, and travelling to new and interesting places.